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About MATV Channel 6 and National
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MATV Channel 6 is the
“jewel in the crown” for Leicestershire available completely free
ashe sixth terrestrial televison channel. Popular and widely
watched, MATV Channel 6 is Leicestershire’s only Channel of Choice
with a viewership and awareness extending to more than 180, 000
homes across the region. Broadcasting 24 hrs a day and 7 days week
throughout the year, the channel has built a popular programming
base mostly originated by talented producers and presenters
sourced from all over the United Kingdom. The creation and
production of television programmes supported by MATV Channel 6’s
natural links with the Bollywood film industry has helped
Leicestershire and the region to raise its profile in developing
the area as a potential new “Bollywood
film capital in Europe”. |
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Being “free to air”
MATV Channel 6 has been at the leading edge in local terrestrial
television in the region providing high quality local television
entertainment, news, sport, views and information as it happens in
Leicestershire, surrounding communities and elsewhere
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The channel’s unique
alliance with Sanskar TV, a major broadcaster in India has made it
into a leader in providing a balance of high quality and
ethnically diverse entertainment for the whole family.
The powerful reach and audience penetration of the channel has led
to a high proportion of both local and national companies and
organisations to successfully advertise and promote on the
channel. In light of this,
it has often been suggested that if ever there were companies that
ished to test the ethnic or niche markets with their products then
MATV Channel 6 and Leicestershire is the place to be as clearly
this is |
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the only region in the
UK with a large concentration of ethnically diverse communities
being served by a popular local television channel which is
absolutely free to air. |
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